Why Is Visual Branding Important for Your Company’s Social Media?

What is visual branding, and what is its ideal role in your company's social media presence?


Words by Priya
January 23rd, 2020

Everyone is on social media these days, making it harder than ever to stand out and get your audience’s attention. To get your company noticed you need to make an impact.  Visual branding is key to making a great first impression.

Social media is driven by images, from infographics to photography and more. Let’s look into why this plays such a big role in a company’s success and how you can improve your social media presence by taking your branding up a notch.

What is Visual Branding? 

Visual branding is what your social media page looks like–from your profile picture to all of your posts. It pertains to the layout of your page, the consistency of your posts, the fonts you use, and every image you post.

When done right, a prospect will recognize your company by the colour scheme and layout, without ever needing to see a logo. Let’s look into how you can get your company to that level.

Tip for Improving Your Social Media Branding 

Consistency is key when it comes to effective visual branding on social media. Here’s how to improve the way you use visuals in your social media marketing. 


Make Visuals Part of Your Social Media Strategy 

The images you’ll use on social media should be purposeful. Rather than quickly searching for an image of the day, you should put as much effort into the image you’ll use as the text that supports it. By making your images part of the strategy you’ll be more likely to stay on top of your posts and regularly provide new content.

Think about the different types of visuals you’ll use. From photos to GIFs and videos, provide visual content in different formats to encourage engagement with your audience. This photo editor online makes it easier for you to create stunning images, even if you’re not a professional photographer.

Keep in mind that the type of content you showcase will vary depending on the social media channel. For example, research into your target audience may show that your Facebook users prefer videos and your Instagram audience likes GIFs.

Choose a Color Palette

When you start creating images for your social media accounts you’ll want to keep the colour scheme consistent…eventually they’ll know who you are at a glance.

Select between two to four colours that complement each other and use only those colours in your colour scheme. Choose colours that align with your company and the look you want to reflect.

Use Infographics 

Infographics are an excellent way to tell a story or show the data. You can share tidbits of an industry report or highlight the benefits of a new product or service. Infographics are highly shareable so you get the benefit of your followers sharing your content and getting it in front of a wider audience.

Reaping the Benefits of Great Visual Content 

Over time, by producing high-quality content and images you’ll take your social media presence to the next level. Great visual branding will help you stand out among your competitors and keep your audience engaged.