Words by Tanya Grimson
June 4th, 2019
Primark has announced its partnership with ILGA World, the International Lesbian, Gay, Bisexual, Trans and Intersex Association, to launch a limited edition 27-piece ‘Feeling Proud’ collection. The collection recognises both Primark’s and ILGA World’s commitment to inclusivity and diversity. Primark’s Director of People and Culture Ciara Ruane said: “We’re proud to partner with ILGA World this year to support their work as an advocate for LGBTI rights. As an international brand, we wanted to support an organisation that works directly with LGBTI communities on a global scale to achieve long-lasting change. Inclusivity is one of our core brand values and we’re committed to promoting equality, enabling diversity and creating an inclusive workplace in each of our 11 markets and beyond.”
Primark will also donate €175,000 to ILGA World in support of their work for LGBTI rights. The donation is to aid research and to compel governments to repeal discriminatory legislation; to develop ways for LGBTI communities to advance equality worldwide and continue to provide direct support and resources for their 1500+ LGBTI member organisations in over 150 countries.
The 27-piece collection features summer staples such as a bumbag, socks, hats, tote bag, and pins, all with the signature Pride rainbow of colours as well as a 4-piece T-shirt capsule collection. The exclusive collection will be available in Primark, or Penneys, stores throughout the summer, but product drops will vary from store to store.
For more information on the new collection and to find out your nearest stockist, click here.
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