Words by Nicole Thomsen
March 8th, 2019
In recent years, it has become common for designers and retailers to create and sell a product or a collection in honour of International Women’s Day. It’s not a bad idea — a tongue-in-cheek slogan tee certainly grabs attention and helps to spread a message — but this year, high street favourite & Other Stories has entertained a different idea, one that isn’t about commercialisation or a specific product; it’s about the joy of dancing and encouraging women to let loose and be fearless.
Created in collaboration with the L.A. City Municipal Dance Squad, the initiative between the unlikely pair aims to celebrate International Women’s Day in a unique and uplifting way while spreading the message of female empowerment.
Known for their powerful, unconventional way of engaging women in dance, the series of short documentary-style films follows the diverse group as they prepare to take their dance workshops to the next level by co-hosting an interactive, freeing dance night with & Other Stories at the famed night club Bahia in L.A.
“Being silly is a great way to break out of your shell and stop worrying about being seen as ‘cool’. Our philosophy, ‘Be Bold! Get Weird! WHO CARES!’, means that you don’t have to be an expert or even have rhythm. You just have to give yourself permission to feel free and dance for yourself!” says Angela Trimbur, captain of the L.A. City Municipal Dance Squad.
On a day that is meant to be about celebrating and raising one another up, the feel-good videos reinforce the idea of solidarity among women while also helping to raise awareness of the issues we still face globally. Now, this is the kind of campaign we can get behind.
You can join in on the fun and embrace the squad’s fearless dance philosophy of being bold without caring what anyone thinks with the hashtag #dancingstories.
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