Words by Nicole Thomsen
November 9th, 2017
The best way to spread Christmas cheer?
By singing loud for all to hear. Through a Christmas advert, of course! As December edges closer, the annual battle for best Christmas ad is heating up as brands compete to win over your hearts and budgets this festive season. New to the mix this year is H&M with its holiday film starring rapper Nicki Minaj alongside Grey’s Anatomy star Jesse Williams.
A modern take on the classic fairytale, the short film tells the story of a little girl who tracks down Santa Claus’ evil brother in order to save Christmas. Adding a touch of magic to the film, Minaj stars as the young girl’s mother and as a fairy called the Wisest Thingy while Williams appears as the girl’s father and Fastest Fairy.
Speaking about the short film, Minaj said, “I love the film’s overall empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the holidays.”
The film will be released in full on 28th November but for now, you can enjoy a teaser below.
Like what you see? Selected garments from the film are available to shop in store and online now at hm.com.
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