Here’s How You Can Support Independent Irish Businesses On Black Friday

These Irish vendors plan to turn Black Friday on its head

Words by Nicole Thomsen
November 22nd, 2019

Black Friday might have originated in America but, in recent years, the discount shopping craze has crossed the Atlantic and become a retail phenomenon on Irish shores. Thanksgiving or no Thanksgiving, we love a bargain. However, in all the excitement that “25% OFF!” can create, particularly in the lead up to Christmas, small independent businesses are often forgotten about.

In an effort to compete with the high street and encourage shoppers to buy local instead, one small business owner has come up with an alternative to Black Friday. Fashionably Upending Black Friday, or #FUBF2019, aims to celebrate independent businesses while promoting a more sustainable approach to the annual discounting bonanza.

Taking place on Friday, 29th November, #FUBF2019 will see over 30 independent businesses set up shop in the recently opened café-bar and restaurant, The Well, on St. Stephen’s Green. Here, you’ll have the opportunity to browse and shop from an exclusive selection of one-of-a-kind brands that are made in Ireland.

Fold & Seal
Moon Mood
Kaiko Studio

For one day only, The Well will be transformed into one big marketplace filled with local Irish suppliers selling design-led jewellery, sustainable fashion, childrenswear, arts, crafts, fresh flower wreaths, boutique stationery, and gifts. You might even recognise a handful of the vendors from last month’s ‘Be’ Summit such as Kaiko Studio, Moon Mood, Fold & Seal, and Chaos + Harmony — the curator and brains behind the one-day event.

Alongside this incredible selection of vendors, there will also be live music in the venue throughout the day, as well as the chance to grab a slice of Dublin’s best pizza from Dublin Pizza Company, or sip on a flat white from These Hands Coffee. If you’re on the hunt for a unique and memorable gift this Christmas, #FUBF2019 is the place to be.

#FUBF2019 opens at 10 am and will run until 6 pm on Friday, 29th November. Entry is free. For more information, visit or follow chaosnharmony on Instagram.