Words by Tanya Grimson
September 6th, 2019
Other than the hotly anticipated designer collaborations that H&M is most famous for, I welcome the sight of the brand’s premium Studio collection with as much impatient excitement and a very strong sense of FOMO, as often these pieces sell very fast. H&M Studio epitomises elegance with trend pieces that place a stronger emphasis on quality—in cut, colour and shape—and although you may pay more for it, these are ultimately much more investable pieces that have longevity past this season and into the next.
A/W19 is no exception, in fact, it is one of the strongest Studio collections in recent years, tapping into the diversity of the new season with perfection, offering a range of sequins, sculptured cuts, pleated skirts, colour block sweaters (that have my name on them) and Victorian blouses with beautifully puffed sleeves that are having a definite fashion moment. These are pieces that can be ultimately mixed and matched and align easily into any wardrobe while also creating a striking statement in themselves.
H&M Studio A/W19 is available in select stores and online now.
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