Words by Nicole Thomsen
August 13th, 2019
Sustainability and swimwear rarely come together in perfect harmony, and when they do, it’s often with a hefty price tag attached. There is, however, a handful of brands out there redefining the swimwear market, and driving it towards a more eco-friendly future.
Mara Hoffman and Solid & Striped are two such brands at the forefront of this, but with price points that average at approximately €300 and €170 respectively for a swimsuit, their designs, while beautiful and luxurious, aren’t accessible to all. Thankfully, there’s a new London-based swimwear brand trying to change that.
Launched in 2018, Holiday Romance describes itself as “an environmentally conscious label founded on principles of sustainability, and inspired by the romance and nostalgia of travel.”
With prices that start as low as £32, Holiday Romance is considerably cheaper than its counterparts but equally as covetable. Starring a curated lineup of timeless styles in a range of colours to choose from, every swimsuit and bikini is made to last, both figuratively and literally.
Although a holiday romance was once considered to be something fleeting and short-lived (albeit exhilarating), this exciting young brand is rewriting the definition by creating clothing that is designed to be worn season after season, holiday after holiday.
By ignoring transient trends, and instead focusing on classic silhouettes which are crafted using Econyl, a new sustainable fabric regenerated from Nylon waste found in landfills and oceans around the world, the brand is able to create high quality, long-lasting swimwear that looks good, feels good, and does good (for the environment and your pocket). Discover our favourites in the edit below.
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