Words by Nicole Thomsen
July 11th, 2019
Each year, an estimated 8 million tonnes of plastic waste enters the ocean, according to a report by the World Economic Forum. With the inevitability that there will eventually be more plastic in the ocean than fish, Converse has taken a step towards tackling this environmental crisis. The iconic American brand sells more than 270,000 pairs of Chuck Taylor All Star trainers every day, the soles of which are made from rubber. But, in an attempt to reduce the amount of virgin plastic it produces and become more sustainable, the brand has launched a new and improved collection of Chuck Taylors that are made from recycled plastic bottles.
As part of the Converse Renew initiative, the brand aims to ‘rethink waste’, giving it a second life by recycling unwanted materials to recreate the trainers we know and love but in a more eco-friendly manner.
Featuring five new shades, Moss Green, Ozone Blue, Wheat, Pale Putty, and Jade Stone, plus the signature Black, the Renew Canvas shoes are made to keep. Crafted using 100% recycled polyester that comes from old plastic bottles, the shoes look and feel the same as the traditional Chuck Taylors but with a sustainable twist.
Later this summer, Converse will continue its efforts to help stop climate change with the release of a series of Chuck 70s made from upcycled denim jeans that have been diverted from landfills as part of its Renew Denim collection. Renew Cotton, a recycled cotton collection that uses 40 per cent leftover manufacturing scraps to create an all-new yarn, will then launch in 2020. But until then, you can shop an edit of the Renew Canvas collection below.
To discover more sustainable fashion brands, click here.
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