Words by Emma Tiernan
January 9th, 2019
Just in time for our new year affirmations, Dunnes Stores has teamed up with award-winning Irish designer Helen Steele to create a vibrant 21-piece athleisurewear range that is sure to brighten those January blues. Each piece in the collection features a bespoke custom print fabric design that has been hand painted, photographed and manipulated by Helen and covers everything from leggings to puffer jackets. Trust us, you’re going to want it all.
The collection is a celebration of body positivity and inclusivity with the sizes ranging from XS to XL. “I am inspired by the women of Ireland of all ages, who get out and walk or run on the paths, streets, beaches and forests of Ireland, come hail, rain, sleet or snow. These women are all shapes, ages and sizes, and they want to feel and look good. I created colour theory based prints for this collection, to visually stimulate and balance the mind. This was combined with the technical knowledge of the sportswear design team in Dunnes Stores, to bring to everybody shape a new dimension to their workout, run or walk, or just to hang out in, feel good in, or chill out in,” said Helen.
The Helen Steele x Dunnes Stores collection is available from the 8th of January online and in select stores nationwide.
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