What to Buy in the Sales Based on SS19 Trends

Shop wisely this year

Words by Emma Tiernan
December 26th, 2018

The January sales are a time when many of us spend money on stuff we don’t necessarily need, not to mention things we might not wear due to the fact that they’re no longer ‘on-trend’ when it comes to the new season. With funds depleted after Christmas, it’s best to try and avoid these impulse buys, even if they are “50% off!”.

A good approach to the sales is to think about the season ahead and what will be in style, as well as key items your wardrobe might be missing. With this in mind, you can be confident that you will get the wear out of the purchases you make.


Animal Print

Don’t pack away your animal print just yet, as the jungle frenzy is set to continue into spring/summer thanks to fashion houses like Gucci, Tom Ford and Calvin Klein. With animal print being a huge trend for autumn, it shouldn’t be hard to find some gems in the sale that can take you through next season.

Nanushka SS19
Tom Ford SS19
Richard Quinn SS19

Slip Dress

Last summer saw the revival of a firm ‘90s favourite, the slip dress, and by the looks of it, it’s not going anywhere fast. All of our favourite Instagram It girls were spotted wearing variations of the slip last summer and thanks to brands like Ganni, Alexa Chung and Coach, it seems as though this trend is only starting to heat up. If you’re looking to add a slip to your own wardrobe, now is the perfect time to nab a good bargain. Wear it now under a chunky knit until it is warm enough to wear it solo.

Alexa Chung SS19
Ganni SS19


Florals for spring, groundbreaking! Judging by the ensembles walking down the runway for spring/summer ‘19, maximalist print is going to be huge, with designers such as Dolce & Gabbana and Carolina Herrera jumping on the trend. A great example of the trend is the wrap dress from Rixo included below which is now 30% off.

Paco Rabanne SS19
Carolina Herrera SS19
Preen by Thornton Bregazzi

Polka Dots

Marc Jacobs SS19
Dolce and Gabbana SS19
Max Mara SS19

Last season, polka dots were everywhere and it appears the dotty trend is set to stick around a while longer with houses such as Burberry and Dolce & Gabbana all adopting the polka into their spring/summer ‘19 collections.

Pastel Suits

Rochas SS19
Tibi SS19

If there is one trend we remember quite vividly from spring/summer ‘18, it’s the rise of pastel suits. Everywhere and everyone, from Victoria Beckham to Zara, had a sorbet coloured co-ord in their collections and luckily, for those of you who have already bought into the trend, it’s set to return for spring so buy now and get your money’s worth.