Words by Emma Tiernan
November 22nd, 2018
With Black Friday finally upon us (it’s tomorrow in case you weren’t aware), everyone’s eyes are firmly fixed on the screen to see what discounts their favourite retailers have to offer. & Other Stories, a firm favourite here at maven46 HQ, has decided to take the “nailbiting suspense” shoppers feel in the lead up to Black Friday, and turn it on its head in a campaign that takes you back to golden era of Hollywood film from the 1940s and ’50s.
The Black Friday à la Film Noir campaign is conceptualised through stunning black-and-white imagery where the model takes the role of the 1940s/50s femme fatale in & Other Stories’ latest collection, styled in that classic old Hollywood vibe. The campaign tells the story of the thrill and passion people feel when it comes to irresistible fashion treasures through a series of images shot by the talented Peter Gehrke.
And the best part? & Other Stories is offering customers 20% off everything on the 23rd and 24th of November both in-stores and online. There is also an exclusive pre-offer available today (November 22nd) with 20% off everything online only if you are signed up to the & Other Stories newsletter. So, what are you waiting for? Gather your wishlist and get shopping!
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