Words by Tanya Grimson
October 17th, 2018
The brainchild of two highly successful Irish designers, Bloss, a pop-up shop of 30 established and emerging Irish designers, opens today in the covetable rental space of Dundrum Town Centre. Situated where Gant used to lie, Bloss (the phonetic spelling of the Irish word ‘blas’ meaning taste) uses the large open space with great effect to showcase a select group of Irish designers that co-founders Emma Manley and Jenny Huston personally admire.
The layout and design of the store reflects the curated nature of the duo’s selection. The range of cutting-edge labels and more household names are given enough space to allow each individual brand to have its own identity, while the easy-to-navigate and beautifully merchandised store offers enough walking and breathing space to not overwhelm or over-clutter which is too often the case when showcasing Irish design. Their approach of less is more, with just the right amount of stock, is not easy to achieve but perfectly executed here.
The collections themselves are meticulously chosen (it’s been a year in the making) with some ranges from labels such as Manley and contemporary jewellery brand, Edge Only, featuring pieces that will be sold exclusively in Bloss. The premise behind such an undertaking was to highlight how easy it is to build your own capsule collection that won’t be repeated everywhere (we’ve all been there with that Zara dress!); to create a store that gives you all the personal styling tools you need to create either a unique interior look for your home with their selection of stunning homewares from the likes of Kaiko and Ail + El, or elevate your fashion with their very cool and curated selection of accessory and jewellery designs. On a much more selfish note, Dundrum is on my doorstep and Bloss has managed to pick some of my all-time favourite Irish design labels to shop such as Capulet & Montague, Edge Only, Maria Dorai Raj and Electronic Sheep to name just a few, so Santa does not have to go far this Christmas.
Tourism is not the focus of the store but instead using its location as an opportunity to bring contemporary Irish design to the masses. Their selection of attainable price points will hopefully introduce these labels to a new audience but also highlight the importance of smart shopping, not only investment pieces that will have a longer shelf life but also quirky, unique pieces that separate you from everyone else. As both founders stated, “we can compete with European, American labels from even further afield. It’s time to celebrate our designers, both emerging and established.” And we couldn’t agree more. It’s time to Bloss Like a Boss!
Bloss is open from Monday-Friday 9am-9pm, Saturday 9am-7pm, and Sunday 10am-7pm at Dundrum Town Centre.
For more information, follow @blossintl on all social channels.
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