Words by Nicole Thomsen
October 12th, 2017
With less than a month to go until the release of the Erdem x H&M collaboration, we’re bringing you a first look at the collection in its entirety!
As the 17th fashion designer to collaborate with H&M, Erdem looked back on his youth and past work, finding inspiration in the dresses he saw in English films, his father’s coat that his mother draped over her shoulders, and the cool style of ’90s TV and music videos. Bursting with dark floral prints, the collection is a tantalising mix of formalwear meets casualwear with an overarching Victoriana theme. There are romantic dresses synonymous with Erdem that are sure to delight fans new and old as well as tailored outerwear and two-piece suits all of which will no doubt become prized wardrobe mainstays.
The collection made its catwalk debut at the historic Ebell women’s club in Los Angeles this week with stars such as Alexa Chung and Kate Bosworth attending the global launch wearing their favourite looks from the collaboration.
Each piece will be available at hm.com and in 220 stores worldwide. Mark your calendars for November 2nd and start your wishlist now! See every look from the womenswear collection plus red carpet pictures from the launch party in the slideshow below.
This post was updated on 19th October.
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