Your AW17 Colour Theory Starts Here

Take note, these are the hues to add to your wardrobe this season


Words by Emma Connell
August 23rd, 2017

As we edge into another season, bidding farewell to a summer of warmer climes and footloose feels, it can leave you feeling a little deflated but trust us, you’re not alone in feeling like this. But alas, onwards and upwards should be the motto and what better way to spark a new sartorial capsule than with an informative class on AW17 colour theory?

The new season collections are here and have unravelled in a blaze of colour for us to feast our eyes on over the coming months; winter is forecast to be a colourful one! Splashes of familiar tones contrast edgier hues while fresh newcomers make an impactful statement that provides us with a new approach to autumn/winter dressing.

Wearing colour can be a tad daunting but this season should mark a change as embracing your colourful side is undoubtedly on trend. Whether you want to go full throttle on the colour spectrum with a head-to-toe look or feel like being slightly demure with the use of statement accessories, either way, a pop of colour will be a great mood enhancer on all those murky winter mornings.

Keep scrolling to discover what colours you should invest in this season, and remember, you heard it here first.

L-R; Sies Marjan, Proenza Schouler AW17

Pink Lady

Our love for pink continues as this season shows no sign of holding back on the millennial hue that has steadily established itself as a power symbol over the past year. From dusky separates at Sies Marjan, bubble gum capes at Valentino, and pastel shaded workwear at Adam Selman, the AW17 collections prove that anything goes within the pink-coloured spectrum this winter. In fact, the saying ‘more is more’ applies here so embrace your inner pink lady.

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L-R; Victoria Beckham, Max Mara AW17

Crimson Peak

Red alert! This season’s catwalks were lit aflame with an array of crimson shades inking everything from coats to dresses to tracksuit bottoms. Top-to-toe looks dominated at Max Mara, Givenchy, and Victoria Beckham while pops of the fiery hue were sporadically dispersed in the form of knee high boots at Fendi and Prada. Take note, red soles should be part of your AW17 capsule.

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L-R; Mugler, Christian Dior AW17

In the Navy

From peony to midnight, we were left feeling blue at the sight of this season’s collections. Across Christian Dior’s revolutionary silhouettes, navy hues in tulle, denim, and velvet provided us with edgy yet opulent impact. Similarly elsewhere, Saint Laurent, Alexander Wang and Mugler’s broad shoulders, tailored trousers with hints of militarism left us with a powerful message to carry through the season.

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L-R; Chloé, Lacoste AW17

Purple Rain

Having dabbled with lavender last spring, it should come as no surprise that the calming royal hue is on the homestay for another season. Purple reigned across most collections with a range of jewel, lilac and plum tones tinting everything from delicate chiffon dresses at Chloé to cashmere turtlenecks at Lacoste, whilst Preen made impact with an all too familiar shade of Cadbury’s purple. Renowned as being difficult to pull off a full look, subtle hints of this colour will go a long way.

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L-R; Salvatore Ferragamo, Balenciaga AW17

Marine Officer

Originating from the marine driven trend of SS17, turquoise was at the forefront of collections with key knitwear items such as Prada’s jewel encrusted old school cardigan supporting the aquamarine hue. Pastel shades at Miu Miu gave us a softer approach to the trend while Balenciaga gave us a subtle amount in the form of brightly coloured hosiery.


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L-R; Jil Sander, Ellery AW17

Mellow Yellow

Winter is forecasted to be a rather sunny one as yellow emerges yet again as one of the main colours that should be included in your wardrobe this AW17. Having been exposed in pops of mustard and buttercup shades last spring, this season, sunflower brights made a sprightly appearance at Ellery and Alberta Ferretti in the form of statement outerwear. Luxurious gold tones were present among Jason Wu and Tome’s collections which offer a more muted approach to the trend.

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L-R; Stella mccartney, Max Mara AW17

On the Camel’s Back

Autumn wouldn’t be complete without the inclusion of camel tones, and this season showed no sign of wavering from the neutral classic. Max Mara’s oversized shearling coats and classic trenches are at the top of our lust list as our love for a good camel coat is seemingly unparalleled. Stella McCartney, Michael Kors, and Acne displayed a unified approach to the trend with beige tones being a consistent constituent of their AW17 collections.

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