Words by Alba Tarragó
August 11th, 2017
After being named ambassador of the brand, the time has come for Kendall Jenner to star in her first Adidas Originals campaign. But Jenner isn’t the only icon to star in the brand video as she is joined by historical faces such as Frank Sinatra, Leonardo Da Vinci and Sandro Botticelli as well as artists Playboy Carti and Young Thug, and NBA superstar James Harden. A remix of Sinatra’s iconic ‘My Way’ is the soundtrack for the video while Jenner is seen inside of a glass covered hibernation pod, in reference to the new generation of the brand. In another look, Jenner is seen in Adidas’ triple stripe tracksuit while surrounded by pitchforks which bears resemblance to Da Vinci’s ‘Vitruvian Man’ artwork, emphasising the brand’s slogan, “An original is never finished”. You can watch video below.
Following its file for bankruptcy in 2016 which subsequently led to it being bought by Gildan Activewear, American Apparel is poised for a comeback which could see the clothing retailer open for business as soon as the end of this year. This will be based wholly online though as there are no current plans to open any brick and mortar stores.
It’s hard not to think of Gucci when we see the now iconic “blue-red-blue” and “green-red-green” stripes and Forever 21, known for taking inspiration from designer brands, knows it. However, this has landed the American fast fashion brand in hot water as Gucci has filed a lawsuit against Forever 21 who they claim knocked off the Italian luxury brand’s trademark stripe design. The design in question featured on numerous pieces sold at Forever 21, most noticeably on a silver metallic bomber jacket which bears an uncanny resemblance to a jacket which featured in Gucci’s Resort 2016 collection. On its
In its defence, Forever 21 said that Gucci “should not be allowed to claim that Gucci, alone, has a monopoly on all blue-red-blue and green-red-green striped clothing and accessory items… Any use of stripes or colour bands on clothing sold by Forever 21 is ornamental, decorative and aesthetically functional”. Now, if the American brand wins the case, designer brands may have to re-evaluate the use of trademark protection.
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