Words by Alba Tarragó
July 14th, 2017
Following on from last year’s collection with Kenzo, H&M revealed yesterday that they will be working with Erdem this year as part of the brand’s annual designer collaboration. The London-based designer, who is known for his ethereal and romantic collections favourited by the A-list for red carpet events, has designed a collection for women and, for the first time ever, a collection for men. Speaking about the collection, Erdem said he would reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.
While the contents of the collection remain under wraps we will have to wait until closer to the release date to find out more. Erdem x H&M will be available in selected stores as well as online at www.hm.com on 2nd November 2017. You can watch the teaser campaign video which is directed by Baz Luhrmann below.
Louis Vuitton has joined the tech accessories market with the launch of its smartwatch, Tambour Horizon. The drum-shaped watch is part of the Tambour collection and runs with Google’s Android operating system. It will be available in three different case styles which will be paired with 60 interchangeable straps as well as with downloadable digital watch faces. The prices will start at £1,950 ($2,511) for the case and £235 ($303) for a strap. The brand, which first began designing luggage, wanted to stay loyal to its travel heritage by targeting a highly mobile customer. This is why the smartwatch includes Louis Vuitton’s famous city guides and gives you the chance to download the “My Flight” app.
The lucrative smartwatch industry is estimated to reach $32.9 billion by 2020.
20 years after becoming a turning point in the concept story industry, Colette is preparing to close shop. The closure will be on the 20th December but the fashion industry is already dressing for mourning. The Parisian store was founded in 1997 by Colette Roussaux and then passed on to her daughter, Sarah Andelman. Andelman, who holds the position of artistic director, made the decision to shut up shop, ultimately putting an end to what her mother began. Her reasoning behind the closure was not that of economic hardship but due to the retirement of its founder, Roussaux. “Colette can’t exist without Colette”, said Andelman.
Colette is situated on Faubourg Saint-Honoré in one of the most exclusive and expensive neighbourhoods in Paris. It has been rumoured that the address will be taken over by Saint Laurent.
Reebok has announced a new collaboration with ASOS on a new exclusive collection. The creative team behind ASOS White, the e-tailer’s premium womenswear line, has designed six different pairs of trainers that incorporate this season’s trends such as stripes and embroidery yet stay true to the ASOS White modern and minimalist aesthetic, which especially characterises the Reebok Classic models. The first of the collection will launch online in September with the remainder following in November. You can preview the collection in the slideshow below.
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