Luxe en Provence

Discover a modern take on femininity

Words by Michelle Hanley
July 20th, 2017

Remnant of a bygone era in the rural French countryside, this look breathes new life into traditional cuts such as prairie dresses and corsets, while fabrics such as broderie Anglaise and wicker, the last vestiges of handmade skills, are elevated to new heights.

Standout pieces from the SS17 runway such as Stella McCartney’s Aleena dress, Jacquemus’s wide brim straw hat and Simone Rochas’s Embroidered Florals have influenced the high street and have fashion lovers everywhere screaming out for subtle florals, a touch of utilitarian and provincial charm.

A natural palette straight out of la Campagne of sage greens, crisp whites, straw beiges and sky blues reign supreme in breathable natural fabric like cotton and linen, makes for perennial summer gold.


Click on the images to shop

Mango, €29.95
Jacquemus, $709
COS, €63
Zara, €49.95
Stella McCartney, $1,235
Simone Rocha, $2,098
COS, €62
Kaarem, $320
& Other Stories, €69
Stella McCartney, €290

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