Words by Nicole Thomsen
June 16th, 2017
In the trend-driven industry that we occupy, there are a handful of stores on the high street who dominate the market. Zara, H&M, Topshop… These brands are the first to mind when in search of the season’s must-have pieces. And for good reason. These fast fashion stores have saved us a pretty penny throughout the years, offering both trend-led designer-inspired pieces as well as closet basics we couldn’t be without. But while you won’t see us boycotting old faithful, we do want to champion the ‘forgotten’ members of the high street.
Enter Marks & Spencer. The high street matriarch was founded in 1884, originating as a market stall in Leeds, England but rapidly developing into the retail chain it is today which sells clothing, homeware, beauty, and luxury food products. While it excels in the food department, its clothing range has previously failed to hit the mark among the masses, being passed up on in favour of the likes of Zara, which is one of the most valuable brands in the world, according to Forbes. However, with new managing director, Jill McDonald set to take the helm later this year, M&S’ reputation in the fashion industry could be about to change.
After year on year of declining sales, Marks & Spencer has revamped its underperforming clothing section, starting with a spring/summer collection which is led by the current bout of trends but in a non-descript and understated manner- a necessary feat in order not to alienate M&S’ biggest customer while also appealing to a younger market more focused on the catwalk.
Featuring statement sleeves, asymmetric skirts, ruffled shirts, an abundance of florals and high-waisted trousers, the SS17 collection is more trend-driven than ever before, leaving the ‘older woman’ image behind. By focusing on classic shapes and incorporating modern aspects, you’ve got something for everyone.
For those times when Zara just isn’t offering what it is you’re looking for, it’s worth considering Marks & Spencer.
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