Your weekly roundup

Words by Alba Tarragó
May 12th, 2017

Dior chooses California to release its Western-inspired Cruise collection

After flying to Ancient Grece with Chanel in Paris last week, today was Dior’s turn to take us back in time to the Western era using the wilderness of LA as its backdrop. The fashion house’s Creative Director, Maria Grazia Chiuri pointed that California was the right place for the cruise collection because, “you think L.A. and you think Hollywood, Oscars, the red carpet” but also, “people love this place because you feel in contact with the natural elements”. Which is exactly what the collection was about- rough materials, earth tones and old paintings. Charlize Theron, Demi Moore, Brie Larson and Rihanna were just some of the celebrities that attended the star-studded event. Dior favourite, Rihanna highlighted some of Chiuri’s aims with this new collection, which is “allowing you to express your femininity in the highest level”. View the best looks from the collection in the slideshow below.

Kristen Stewart (AKA Gabrielle Chanel) is the face of new perfume

Chanel has already announced that Kristen Steward would be the image of Gabrielle, its new perfume. It will be released next September and rumors say that it would smell like “abstract flower”. After being the face of the handbag also named Gabrielle, the actor continues building her Chanel resumé. Directed by Daniel Askill, the bag campaign short film reminds us one of the latest appearances of Stewart in the cinema, as the main character of Personal Shopper.

LVMH expands its empire with a new multi-brand fashion site

Moët Hennessy Louis Vuitton SE, better known as LVMH, is nowadays one of the biggest multinational luxury good conglomerates and it won’t stop growing. This week, the company announced its first multi-brand site that will feature more than 150 luxury labels. Under the name, the webpage will open next month and will ship from France to more than 75 countries. Although its main focus will be womenswear, its opening means a step up in the fast-growing digital side of the luxury industry and will compete against leading luxury retails sites such as Net-a-Porter and Farfetch.