Words by Alba Tarragó
March 31st, 2017
H&M’s latest collection from its Conscious line is set to be released on 20th April so, in celebration of one of the most successful eco-friendly lines from a high street label, the brand threw a special bash in L.A. Of course, it’s not a party without some familiar faces with guests such as Orlando Bloom, Hailey Baldwin, Kate Mara and Natalia Vodianova, who is the face of the campaign, attending the dinner on Tuesday night, each decked out in pieces from Conscious Exclusive.
The collection will include both men and womenswear, and for the first time, childrenswear. Alongside this will be another new addition to the line, Conscious Fragrances, with a set of unisex organic oils. The Swedish fast-fashion brand is once again showing its commitment to a sustainable future. Nowadays, 26% of its offering is made from sustainable materials.
We can’t stop talking about this fashion giant! The H&M empire is getting bigger and bigger as it revealed this week that it will be launching a new brand called Arket. The inaugural store is set to open on London’s Regent Street this summer.
The H&M group already consists of COS, & Other Stories, Monki, Weekday and H&M but Arket will cater to yet another audience. Described as a “modern-day market that will offer essential products for men, women, children and home”. The new store will sell a mixture of Arket’s own products as well as a selection from non-H&M brands. The prices will be slightly higher than those seen at H&M stores worldwide.
The Prime Ministerial Committee of Turkey stated last Friday that this month’s issue of Elle Turkey contained “obscene content”. As a result, a new normative will come into effect; the magazine will be sold inside of a plastic box and people under the age of 18 won’t be able to buy it.
Some of the images and articles in the March issue were said to be “injurious to the morality” of those under 18 but the document published by the Prime Minister’s office didn’t specify which items. Elle’s publisher in Turkey, Dogan Burda Dergi, has not received the notification from the government yet but states that its intention is to appeal it.
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