Words by Alba Tarragó
March 17th, 2017
“Lingerie for everyone”, that’s the message behind New Zealand-based brand, Lonely’s latest campaign. After last year’s campaign which depicted women of different races and body types, the company has chosen Mercy Brewer to be the face of its autumn/winter 2017 collection.
The Scottish model, who played an important role in the UK’s punk scene, started her career in the ’80s, working with Kate Moss and Naomi Campbell, among others. Selecting an icon like Brewer was the perfect choice to highlight and encourage women that, as Brewer says, “aging isn’t something to fear, rather something to embrace.”
French fashion house Givenchy has announced Clare Waight Keller as its new Artistic Director. She will take the reigns from Riccardo Tisci who worked for the label over the past 12 years. Tisci was one of the first designers to create luxury streetwear, with his famous Bambi collection for Givenchy becoming an instant hit. Waight, who previously held the position of Creative Director at Chloé, will take over on the 2nd of May, taking with her some of her muses, such as Emma Roberts and Solange Knowles.
Levi’s and Google announced last weekend at the SXSW (South by Southwest) convention in Austin its new smart jean jacket. Both companies have been working on it for only 18 months, but we will have to wait until spring to see it on sale at the price of $350.
The jacket is based off an original design by Levi’s which is known as the Commuter Trucker and was specially created for urban cyclists. This is why, at first sight, it doesn’t look like a piece of technology; it looks good and undeniably wearable.
The technology is woven into the fibers of the jacket, which allows the wearer to take phone calls, get directions or check the time by simply touching their sleeves, while the information is delivered through their headphones. The jacket is 100% washable after removing a button located at the end of the sleeves and has a two-day battery life.
You can watch the video presentation below.
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