Label to Watch: Totême

Elin Kling's New York Based Label


Words by Síomha Connolly
November 30th, 2016

Launched by Swedish couple Elin Kling and Karl Lindman in 2014, Totême’s first collection consisted of a twenty-piece ready to wear selection of mix and match classics. With Kling’s history in fashion spanning from starting Sweden’s biggest fashion blog to launching StyleBy magazine and Lindman’s role as Art Director of Interview magazine, this duo’s talents are a match made in fashion heaven.

Kling looks after most of the design and production while Lindman oversees the marketing and PR for the young brand. It would appear that this ideal combination of experience forms much of the basis behind the immediate success of Totême. Given the fact that Totême got picked up by both Net-A-Porter and The Line on their first collection, “immediate success” is certainly a valid claim here.

Echoing minimalist brands such as The Row and Céline, Totême follows a similar sensibility but maintains a strong unique sense of identity, not least down to their tasteful branding and iconic monogram logo seen across their designs. Seasonless neutrals, luxurious fabrics, and classic yet interesting designs, the pieces that Totême creates work for any woman anywhere.

Iso Knit
Soma Monogram Tunic
Dija Dress

With a dedicated travel edit available to purchase from the online store all year round, Totême originated out of the idea of having a travel wardrobe that you feel as comfortable in as your day to day clothes. Many women don’t know how to translate their everyday style into holiday ready clothes, Kling herself also felt this and so she set out to create a line that would make packing a suitcase a task to be completed with ease. From city breaks to sun holidays and back into everyday routine, your wardrobe shouldn’t have to vary too much if you don’t want it to.

This focus on travel ready clothes has given the brand an air of luxury leisurewear that is comfortable, respectable, and considered. The line has a focus on timeless essentials meaning that the items won’t date while collections are released four times a year and each one builds upon the next creating a capsule of pieces that any minimalist lover would dream of.

With their pre-spring 2017 collection freshly launched yesterday there’s no better time for us to introduce you to this lust-worthy brand. The new collection sees a steady follow up on previous collections featuring the same loose shapes and floaty materials along with classic shirting and denim mixed in with an extra helping of the iconic Totême monogram that will be flooding your Instagram feed come spring. Scroll down to find the pieces that need a place in your wardrobe now.

Shop a selection of Totême’s newest collection below.