Words by Nicole Thomsen
October 7th, 2016
In the run up to the launch of her eponymous fashion line (expected in March 2017), Alexa Chung, the transcendent fashion maven, has added another role to her ever expanding list of jobs which includes but is not limited to model, fashion writer, TV presenter and all round cool girl.
It was announced today that Alexa has joined UGG as art director. This new role involved Alexa overseeing the Californian brand’s latest campaign which features Alexa’s friends donning the classic that is the UGG boot in a series of beautiful portraits. Each of them women photographed come from the creative industry and showcase a modern and inevitably cool way of styling the sheepskin shoes.
Despite their reputation for being unfashionable (apart from their brief period of cult status in the Noughties), Alexa, who is no stranger to the brand, described the boots as being part of her British uniform alongside jeans and a navy blue jumper, and has previously described them as her favourite item of clothing. On being asked what UGG means to her, Alexa said, “Classic, comfort”.
[RoyalSlider Error] Username maven46mag not found
Sign up to our newsletter to gain exclusive access to our fashion and beauty reports, shoppable shoots and lifestyle inspiration.