Words by Síomha Connolly
September 1st, 2016
Affordable accessories brand Parfois have increased their offerings for autumn winter 2016 as they showcase their first foray into clothing. The trend-led Portuguese label are known for their inexpensive handbags, jewellery and other accessories. While they have been a household name in Portugal for some time now, Parfois only became available in Ireland in 2013 but since then they’ve taken the Irish market by storm with their low-priced, high-quality accessories.
Their AW16 campaign entitled ‘Home Is’ was based around the idea of “feeling at home” particularly in a place you’ve never been to before. The campaign which stars model Maria Loks and was captured by photographer Rodrigo Carmuega, was shot on location at the Walden 7 apartment building in the town of Sant Just Desvern in the West of Barcelona. Built in 1975 and designed by post-modern architect Ricardo Bofill, the sharp lines and bright colour palette of Walden 7 provided the perfect backdrop for the collection.
The Parfois ‘Home Is’ collection features an array of bright colours, somewhat unusually for an autumn winter collection. Bright hues of yellow, burnt orange, teal, and olive green feature throughout, with items such as jackets, knitwear, long shawls, and fur collars all appearing in the mix as well as some more minimal, structured pieces. The most attractive part about this new collection, however, is that nothing costs more than €70. On-trend pieces that are also affordable, what’s not to love?
The brands small design team who are based in Porto, are kept busy year round as they produce up to 3,500 pieces per season with stores receiving new stock every week. Parfois currently has six stores around Ireland in Mary Street, Blanchardstown SC, Pavilion SC Swords, Dublin Airport T1, Mahon Point, Cork and the Crescent in Limerick and you can also visit parfois.com.
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