Words by Hayley Reynolds
August 31st, 2016
When reading your favourite fashion blogs and scrolling through Instagram, you may notice a pattern unfolding before your eyes as you begin to see the same brands appearing over and over again. The one brand that nearly every fashion influencer is raving about at the moment is eco-conscious label Reformation. Created in 2009 by Yael Aflalo, the label design and manufacture limited edition collections in their own LA factory which they sell online and in three stores across America. With pieces made from sustainable fabrics like tencel, rescued dead-stock fabrics and re-used vintage produce, Reformation is stylish while at the same time being environmentally friendly. This approach certainly proves popular, as the label is known for regularly adding designs to its site that sell out within hours. The West Coast brand has been getting major appreciation lately and it’s no wonder as they are making clothes that you can finally feel good about wearing.
Collaborations with Camille Rowe and Jeanne Damas secure the brands cool status as they have worked with some very well-known faces within the fashion industry. “The first time I walked into one of the New York stores by chance, I thought it was the perfect store with the chicest and most perfect selection. I wanted to buy it all!” French blogger Damas expressed. Pernille Teisbaek was their most recent blogger to model the latest collection back in May earlier this year.
With a cult-like following, Aflalo said she and the designers base their collection on “what they want to wear”. Instead of following the runway trends every season, Reformation make clothes that will never go out of style. Their feminine yet cool pieces have earned them a place in a whole host of A-lister’s wardrobes, this spring/summer especially. We’ve seen lots of Instagram posts with bloggers sporting the ethical threads resulting in a serious amount of heart emoji’s in the comment section below, so we’re not surprised when an item goes out of stock so quickly! A ‘get it before it’s gone’ type of retailer, Reformation is the cool-girls answer to eco-friendly fashion. Not only is it renewable fashion, there is a petite, larger busts and bridal line all within the label too.
Their mid-length sundresses and floral maxi’s are a nod to the relaxed LA lifestyle, think girly sophisticate meets hipster. Spaghetti straps, free-flowing fabrics and retro-form comes natural to the brands style of clothes. Reformation is for those type of outfits that you can just throw on while still looking effortlessly cool. So whether you want to look like a fashion blogger or save the planet one dress at a time, Reformation might just be the label you have been looking for. And with free shipping worldwide, how could you say no?
Shop our favourite pieces from Reformation below…
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