Words by Nicole Thomsen
May 25th, 2016
We’ve been waiting for this announcement ever since #Balmainia last November and finally we know- this year’s designer collaboration for H&M will be with Parisian fashion house, Kenzo.
The collection will feature both womenswear and men’s ready-to-wear as well as an array of accessories which will be available in 250 H&M stores worldwide as well as online (if you can get on site quick enough).
Following on from the glamour and all round histeria that came with the Balmain collaboration, Kenzo co-Creative Directors Carol Lim and Humberto Leon promise to introduce the H&M customer to a “new world of creativity, playful energy and love of fashion”.
Considering the commercial success of the brand’s tiger sweatshirt which still rages strong 4 years after it hit the runway there’s no doubt that this collection will be a hit and indeed a sell-out. Kenzo is a vibrant and youthful brand that is coveted by most and now with high street friendly prices, their iconic label has become accessible to all. Let the countdown begin…
Kenzo x H&M will be available from the 3rd November 2016 in select stores and online at www.hm.com.
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