Words by Nicole Thomsen
May 17th, 2016
A month after the launch of Beyoncé’s debut line of activewear, Ivy Park, it appears activewear continues to up its sex appeal and subsequently its mass appeal. Health and fitness have inadvertently become a trend and dressing the part has become an integral part of the process.
With thanks to fitness bloggers, Kayla Itsines and Massy Arias and stars such as Kate Hudson and Millie Mackintosh, we’re no longer hitting the follow button just for the sake of it. These women are a source of fitness inspiration, providing the motivation to hit the weights and the ring, with boxing becoming one of the biggest workout trends in 2015. They’re also behind one the biggest selling fashion trends of 2016; athleisure.
Track jackets and trainers, a combo once reserved only for the gym is now fashionably accepted on the streets and on the catwalk if Vetements and Chloé are to be believed. But while wearing activewear outside of gym hours might not be everyone’s cup of tea, a summer body is.
We spoke about exercising your way to a healthy mind, but let’s not forget about ground zero; exercising your way to a healthy body. As the temperatures soar, that elusive summer physique is at the forefront of many a woman’s mind. Whether there’s a beach holiday on the horizon or a best friend’s wedding to attend, getting in shape seems to be a prerequisite for summer more so than any other season (other than the first three weeks of January when everyone has good, if not a little misguided intentions).
But with new fitness trends such as aerial acrobatics where you are suspended from a trapeze and learn to climb aerial silks for killer core strength, and high intensity cardio and weight training Crossfit classes becoming wildly popular, getting fit is more tangible even if you’re a gym-phobe.
Whether you’re a Yogi, a runner, or a barre obsessee, the need for activewear is a common trait and we’ve selected just what you need to stay in shape and on trend…
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