New Irish Design Store Só Collective Opens

Showcasing a new generation of Irish talent

Words by Tanya Grimson
April 19th, 2016

On April 13th, Só Collective officially launched its brand new store in Kildare Village. Taking its name from the Gaelic word ‘só’, meaning ‘treat’ or ;luxury,’ Só Collective does just that, showcasing and highlighting a haven of Irish design treats that deserve their primed position among the other highstreet giants in Kildare Village. Using this space as a unique opportunity to showcase the wealth and breadth of a new generation of Irish talent, Só Collective is providing a retail platform for the rising stars of Irish design that are forging their way both in Ireland and internationally.

Featuring over 60 Irish designers from across the isle, encompassing cutting edge womenswear designers  such as Danielle Romeril, Zoe Carol, Manley, Jill de Burca and Helen Steele. Menswear, childrenswear, accessories and lifestyle items are also all featured, as chosen by a panel of industry leaders. Garments in natural fabrics like wool, tweed and linen connect with Ireland’s rich textile heritage, while its creative breadth is shown through accessories including footwear, millinery, jewellery, and small leather goods.

The beauty of Só Collective is the array of design on offer, with the store using its own space as an opportunity to promote Irish interior designs, such as skillfully made furniture and homeware in ceramic, wood, stone and willow that use both centuries-old techniques and modern technologies.


The Só Collective space has been imagined by Jennifer Chan and Jonathan Legge of design studio ChanLegge, for their first commercial project in Ireland, while Creative Consultancy agency Baluba provide the creative and aesthetic vision and operate the store. According to its creators, “Só Collective is a place where award winning and internationally recognised designers sit comfortably beside makers who have been honing their skills for decades. A place where talent, inspiration and dedication combine to create a collection that’s truly representative of Irish design today.”


Só Collective is part of the 2016 campaign ‘From the Isle’ by Kildare Village, bringing Irish design, talent and identity to a wider and international audience through a celebration of Irish fashion, design, food, craftsmanship, cultural outreach and events. For more information and for a complete list of designers visit