Words by Nicole Thomsen
March 21st, 2016
When it comes to fashion, from industry to trends and all things in between, we know a thing or two. Whether it’s maven46 Editor, Tanya Grimson’s 15 years experience working as a stylist and fashion journalist, or co-founder, Agata Stoinksa’s skill and passion for photography accompanied by a decade of experience in the industry, we know our stuff. maven46 was launched to share genuine industry expertise and curated content for an audience in the know, seeking up to date shoppable content from industry insiders. But when it came to meeting our loyal readers and companions, we’ve never had the chance. Until now. And so, our events will put our maven46 readers centre stage and give us the opportunity to get to know each-other better.
“We have always wanted to do events allowing our loyal readers the chance to meet the team and pick our brains. All of our content on maven46 is created by people in the industry, people that really know their trade. In fact, people are always asking us why did we call it maven and what does it mean, and the actual definition of maven is ‘a trusted expert in a particular field, who seeks to pass knowledge on to others’ and this is exactly what we want to do at our events. So we wanted to share that experience with people on a more personal level,” said Tanya Grimson, Editor and co-founder of maven46.
In less than two weeks’ time, on April 2nd, we will be hosting our first event, the maven46 SS16 Fashion and Beauty Brunch. Located in our favourite power breakfast venue, Peacock Green, the brunch will cover SS16 trends you need to know how best to work them into your wardrobe. Presenting on the day will be author of ‘The Happy Closet’, Annmarie O’Connor plus you’ll get the best beauty tips and advice you could ask for from professional make-up artist and maven46 writer, Sarah Jane Lanagan. There’ll be a panel discussion with our speakers and Editor Tanya Grimson where you can ask questions tailored to you. Of course, it’s also your chance to mingle with like-minded fashion and beauty lovers. Attendees will enjoy three hours of fashion chat, delicious food in a stylish venue and will walk away with valuable insights. We can’t think of a better way to start our weekend and we know you thought so too!
When we asked you what you would like maven46 to focus on the clear winner was this event. On asking Tanya her thoughts on this she mentioned, “I think a lot of people love the idea of buying into trends each season but there is also a sense of ‘But how do I wear that?’ or ‘Yeah, I would love to try that, but I don’t think it would suit me because of my shape.’ All of these are valid questions but also questions that have an easy answer and what we want to do is show you which of this season’s trends work best for your body shape and how to look at trends as a means to go outside of your comfort zone and try something new, with the help of Annmarie of course.”
“It is going to be a really fun and interactive experience for our attendees, we want to find the right balance of giving away some insider tips by industry experts but also giving the audience the opportunity to participate and engage with us. It is not in the format of an auditorium style presentation with us as the teacher and our attendees as the students. It is a sit down at a table with all your friends eating gorgeous nibbles while letting us do all the hard work type of event. There will also be a break in between the speakers where we will be serving Prosecco and giving everyone the time to mingle and be in with a chance to win some really great spot prizes, and did I mention that everyone who attends also walks away with a goodie bag? But more importantly I hope that everyone walks away with some valuable advice that they can work into their life and wardrobes and look at trends with a much more approachable point of view.”
“As our guests, people will get the chance to really tap into the expertise of our amazing speakers. Make-up artist, Sarah Jane Lanagan is just a wealth of knowledge, if I had my way I would follow her around all day with a tape recorder because there isn’t much that Sarah doesn’t know about beauty, trends and most importantly beauty hacks and tips. Annmarie is a wonderful speaker and a fantastic advocator of fashion, and her new book ‘The Happy Closet’ is full of incredible wisdom that we should all take on board when we go shopping. On the morning she is going to use this wisdom to show people how to work this season’s trends into any wardrobe no matter what your body shape is, so not only is it going to be very insightful but also very practical so everyone will go away with something.“
With Sarah Jane and Annmarie both on board, it’s fair to say that the excitement in the maven46 office has reached boiling point particularly as April 2nd edges closer and closer. As our first event, this day has been a long time coming as Tanya will attest, “I am most excited about bringing maven46 to everyone, to introduce the audience to the way we do things, giving expert advice at every chance but in a cool and informal way. Fashion and beauty are things to be enjoyed, not feared and I hope we get to show that on the day. Also I think the ‘ask us anything’ Q&A panel will be lots of fun, our attendees get a chance to pick our brains and put us on the spot. I am also really excited to meet our readers and learn more about what they want to know in the Q&A, which we can then work into our content later so we are addressing our readers’ needs.”
But while this may be the first event for maven46, it certainly won’t be the last. “We have lots of ideas up our sleeves and we recently put it to our readers what they would like to attend in the future and I can exclusively say that due to public demand our next event is going to be focused purely on beauty. It will be more of a practical workshop on hair and make-up trends that you can work into day and night, and again, of course they will be led by our maven46 team of experts. This event is going to take place at the beginning of summer and we expect a big turn out so if people are interested they should join our newsletter to register their interest and make sure they will be the first to know when we announce the date.”
So, gather your friends, family or fashion loving co-worker and join us on April 2nd for a morning you won’t want to miss. To find out more and purchase your tickets, plus find out how to get €10 off for subscribers, click here! We can’t wait to see you there!
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