H&M Studio SS16 Launches Today

Step into spring

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Words by Nicole Thomsen
February 18th, 2016

We love it when a new collection of clothes hits the shop floor to provide us with inspiration and variety for our daily sartorial choices, and H&M’s Studio SS16 lookbook has certainly got us in the mood for summer (and shopping). Launching today, the collection features statement summerwear and beach-appropriate attire aplenty that could brighten up any wardrobe.

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With key pieces such as the cream leather jacket (€299.99) and the tribal pattern jumper (€39.99), the collection is reminiscent of the much sought after Isabel Marant x H&M line that sold out on the day of launch in 2013 and now sells for triple the original retail price on eBay.

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Considering last year’s obsession with the Seventies, this collection is a nice transition that still features the colours most prominent with the past decade but offers a fresher update on a tired and worn out trend.

H&M Studio is available exclusively in Ireland in the College Green flagship store in Dublin from today.