Words by Emma Connell
February 29th, 2016
We present to you, Finery London, an online contemporary womenswear brand, who launched their brilliance just short of a year ago. The brainchild of talented trio – former ASOS Fashion Director, Caren Downie, ASOS Head Buyer, Rachel Morgan and Chief Designer for Topshop Unique, Emma Farrow, it’s safe to say these ladies, collectively, know a fair few things about the fashion world and are adamant to inject excitement back into shopping with their fine-ry expertise.
The garments are modern, sophisticated and detail driven, with the aim of selling timeless pieces at affordable prices, with extra emphasis on quality. The starting price point ranges from around £45 to £225 for clothing, which puts itself into the same upmarket high street league of COS and Whistles. They currently have a pop up shop in BT2 who stock a limited selection from their current season, but to really see what they have to offer, check out the online shop to see the full collection that will make you thank the founders for bringing us modern and stylishly designed garments at prices that are affordable to all.
The new SS16 collection takes a fresh modernist approach, using graphic lines, organic textures and vibrant hues throughout. This dreamy compilation of unique clothing is not something you will want to miss.
This is definitely one of the maven46 new retailer crushes that we wish would open a stand alone shop on this side of the water very soon!
But until that day… Credit cards at the ready girls!
Photographer: Oliver Hadlee Pearch @ CLM UK, Styling: Agata Belcen @ Artistry London, Set Design: Janina Pedan @ Magnet Agency; Hair: Cyndia Harvey @ Streeters London; Make-up: Thomas De Kluyver @ D+V; Model: Damaris Goddrie @ Viva
Shop the Finery London new season collection here NOW! www.finerylondon.com
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