Words by Tanya Grimson
May 26th, 2015
Recently Agata and I got the opportunity to fly to New York to shoot for BT2 and showcase its new SS15 collection. New York seemed like the obvious choice to represent the polished but urban style of the labels they sell. Each season the brand buys more independent and diverse labels that represent the quintessential BT2 customer, someone who loves fashion but is not led by trends and in fact relishes on breaking some of the typical rules. For me, there are labels in store that always blow me away due to their urban appeal and individual spark, labels like House of Holland, Être Cécile, LA brand Clover Canyon, and most notably the recently acquired Self Portrait.
Self Portrait has been a huge success story both for the retailer and globally, because it offers intricately cut pieces that look and feel more high end than their price tag. They are also offer the perfect balance of femininity with an edge, as dresses feature laser cut work with peekaboo sections, blunt edge crop tops like the one I featured in this shoot, and bodycon dresses that show svelte shapes without the bandage effect. It is no surprise the label is a big hit among celebrities as it shows a little flesh but in an understated, fashionable way.
Clover Canyon also surprised me this season, usually renowned for its bodycon optical illusion print styles in bonded fabrics, the coat I featured in the 5th Avenue shot was rich, understated and with an oriental touch, and not very Clover Canyon. It is always refreshing when you see a brand that has a very strong trademark look take a leap of faith and try something new and I hope this is sneak peek of what is in store for the season’s ahead.
Another thing that New York allowed us to do was to show the diversity of BT2’s collection; to represent and tap into key trends in a seamless way. Needle and Thread’s beaded maxi dress highlights the essence of seventies with such ease, negating the need to over accessorize due to its beautiful craftmanship and embellishment, while Peter Jensen and Designers Remix Charlotte Eskildsen illustrated a much more urban story with the padded bomber style jacket and crop top.
Another fantastic development for the retailer is how they are bringing their collections online, although some are still available exclusively instore, more and more brands are being added to the online shop, making it easier for you to get your hands on the new collection wherever you are.
All items featured in the shoot are available in store and a limited number are available online at www.brownthomas.com
Shop them below or call into store.
Watch our behind the scenes video below.
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