Words by Nicole Thomsen
August 28th, 2019
On Monday, Victoria Beckham finally revealed the launch date for her highly anticipated beauty line. Taking to Instagram, the designer announced “it is finally happening” and ushered fans to follow a new Instagram account dedicated to Victoria Beckham Beauty. Though the account only has two posts so far, written in the bio was the official launch date for the brand which is 14th September—a mere three days from now! Credit cards at the ready…
Victoria Beckham shared yet another sneak peek behind the scenes of her soon-to-be-released beauty line yesterday afternoon. The designer has been teasing her latest venture all summer, but it seems as though Victoria Beckham Beauty will be available sooner rather than later. In her latest Instagram post, Beckham revealed more images from on set, with the caption ‘Almost there…’, before directing eager fans to sign up to her newsletter to be ‘the first to know’ about the launch.
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The designer-come-entrepreneur previously stated that she has been working on her new line for ‘a long, long time,’ and confirmed that Victoria Beckham Beauty will be cruelty-free, inclusive of all skin tones, and retail at an accessible luxury price-point. If hashtags are to be believed, #CleanBeauty implies that the line will also focus on more natural ingredients.
After her hugely successful collaboration with Estée Lauder in 2017, the bar is already set extremely high for the new beauty line. But with the former head of global make-up development and marketing at Estée Lauder, Sarah Creal, as co-founder and CEO of Victoria Beckham Beauty, we have high hopes that all expectations will be exceeded. While there is no news yet of any specific products, the line is said to include skincare as well as makeup and fragrance.
Victoria Beckham Beauty will be sold through victoriabeckham.com, starting later this year. Watch this space for further news of the official launch. Kisses xx
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