Beauty Good Enough to Eat

Indulge your senses in our beauty editorial with a difference

Words by Tanya Grimson
July 11th, 2018

Magnum has a penchant for luxury, craftsmanship and opulence which is often seen through their fashion icon collaborations. In 2017 they enlisted none other than model turned actor Cara Delevingne and avant-garde fashion designer Jeremy Scott of Moschino to launch the Magnum Double range. This year, supermodel of the moment, Bella Hadid, and fashion designer Alexander Wang were on hand during Cannes Film Festival to launch the new Take Pleasure Seriously series as Wang showcased his exclusively designed Magnum cooler bag and Bella customised her Magnum with shimmering gold popping candy to reflect her own personal style. To coincide with this global series Magnum has also announced the release of new flavour sensation Chocolate and Hazelnut Praliné to enhance their ever-growing range of ice cream pleasure experiences.

This summer, maven46 has teamed up with Magnum to advocate for those pleasure seeking opportunities and as a result, we bring to you the most edible beauty shoot you can literally lick your lips to. Each look is created using the key Magnum flavours of Classic, Dark, White, Raspberry and the recently launched Chocolate and Hazelnut Praliné. Using only the ingredients of these Magnum ice creams, we have swapped out our lipsticks and lip glosses for raspberry syrup, white, dark and Praliné chocolate.

Seeking pleasure in life is what we all strive for and too often we are caught up in the daily pressures of juggling our work-life balance that pleasure is too often overlooked, and yet it is one of the most important factors in leading a healthy, happy life. Our beauty editorial was created with this mind, to indulge in those moments, to allow you the opportunity to salivate over the decadently rich textures and flavours of the Magnum ice cream selection. Each look was created to inspire, to showcase, and allow you to experience up close and personal the unapologetically beautiful symmetry that exists in beauty, pleasure and eating ice cream.

Starting today and running over the next two months, we are here to help celebrate pleasure seeking moments and we are going to try to help activate those senses and find happiness in the things we can control, and the things we should enjoy.

To shop these products online and add to your weekly shopping list, simply click on the product boxes below the shoot. Each look is credited with luscious flavour combinations to tease your taste buds for a truly pleasure-inducing experience.


Click to Shop the Shoot

Creative Director: Tanya Grimson

Photography: Emily Charlotte Greene

Make-up Artist: Sarah Jane Lanagan

Model: Abby Harris at Distinct Model Management

Shot on location at Grey Area Studio

In partnership with Magnum