Karl Lagerfeld and ModelCo Launch Their Limited Edition Colour Collection

And took over Paris in true Lagerfeld style

karl-lagerfeld-modelco-paris-maven46

Words by Emma Tiernan
May 17th, 2018

Karl Lagerfeld and ModelCo have launched a limited-edition colour cosmetics collection. To celebrate their launch on Tuesday, Paris was taken over in a guerrilla-style activation by 100 Karl Lagerfeld and ModelCo Beauty Butlers. The Butlers were wearing customized helmets with 3D cartoon reinterpretations of Karl himself. The helmet design is also a key element of the collection, appearing on the Lip Lights Lip Gloss product, among others.

photo: PARIS, FRANCE - MAY 15: Atmosphere during the Karl Lagerfeld + Modelco Make Up Line Launch cocktail party at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Aurelien Meunier/Getty Images for ModelCo)

The helmeted butlers took over key landmarks throughout Paris, including the Eiffel Tower, Tuileries, Champs Elysées, Saint-Germain-des- Près, Montparnasses and Opéra. Their final performance took place at Place Vendôme in front of the Hotel D’Evreux where the official launch event took place. The Hotel D’Evreux was transformed with hot pink décor and installations, a nod to ModelCo signature hot pink look.

photo: PARIS, FRANCE - MAY 14: Beauty Butlers Flashmob performs in front The Eiffel Tower at Trocadero as part of KARL LAGERFELD & ModelCo. product launch on May 14, 2018 in Paris, France. (Photo by Julien M. Hekimian/Getty Images for ModelCo)
photo: PARIS, FRANCE - MAY 15: Beauty Butlers Flashmob performs during the Karl Lagerfeld & ModelCo. makeup line launch event at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Julien M. Hekimian/Getty Images for ModelCo)
photo: PARIS, FRANCE - MAY 15: Atmosphere during the Karl Lagerfeld + Modelco Make Up Line Launch cocktail party at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Aurelien Meunier/Getty Images for ModelCo)
photo: PARIS, FRANCE - MAY 15: Atmosphere during the Karl Lagerfeld + Modelco Make Up Line Launch cocktail party at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Aurelien Meunier/Getty Images for ModelCo)

Known for being the creative director of fashion powerhouses Channel and Fendi, Karl Lagerfeld has used his own eponym company to team up with Australian beauty company, ModelCo. ModelCo has a strong reputation for creating first-to-market innovative beauty products and has achieved cult status through its numerous celebrity ambassadors and collaborations including Elle Macpherson, Dannii Minogue, Rosie Huntington-Whiteley and Hailey Baldwin.

photo: PARIS, FRANCE - MAY 15: Atmosphere during the Karl Lagerfeld + Modelco Make Up Line Launch cocktail party at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Aurelien Meunier/Getty Images for ModelCo)
photo: PARIS, FRANCE - MAY 15: Atmosphere during the Karl Lagerfeld + Modelco Make Up Line Launch cocktail party at Hotel D'Evreux on May 15, 2018 in Paris, France. (Photo by Aurelien Meunier/Getty Images for ModelCo)

The limited-edition collection will feature more than 50 products and is now available through Karl Lagerfeld stores, MODELCO.COM and key exclusive retailers such as Douglas, Nocibe, Cult Beauty and Galeries Lafayette.

Shop our favourite picks from Cult Beauty below