How to Find the Perfect Mascara

Get the lashes of your dreams with a personalised mascara

photo: Eyeko

Words by Nicole Thomsen
January 17th, 2018

When it comes to mascara, only the best will do. For most, it’s the one cosmetic they won’t leave the house without – even a ‘no-makeup’ makeup look isn’t complete without a coat of the black stuff. But when it comes to finding ‘The One’ you can easily find yourself on a seemingly endless mascara treasure hunt.

With so many formulas to choose from, coupled with the fact that you rarely test out a mascara before buying it, finding the mascara of your dreams is no easy task. Just like skin, everyone has different concerns when it comes to their lashes and what works for one may not work for another. Thankfully, Eyeko (A.K.A. Alexa Chung’s go-to brand for mascara and eyeliner) has come to solve your mascara woes with a customisable formula.

Simply known as Bespoke Mascara, it does what it says on the tube. Tailor made to suit your lashes, the mascara is the first of its kind. Depending on the type of lashes you have, the formula is personalised just for you. All you have to do is visit the brand’s website and describe what it is you’re looking for via a short quiz. Through three quick questions such as what are your lashes like naturally (straight, full, short etc.) and what’s your desired look (extra volume, added curl), Eyeko will know exactly the type of mascara and brush you need and deliver it straight to your door in a sleek black box.


At €35 it’s one of the more expensive mascaras on the market but if it delivers the lashes of your dreams then it might just be worth it. You can create your bespoke mascara at